The Eleven Sacred Cows of Customer Experience
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Cxuniversity & CIB Egypt

How CX University is Helping Shape Egypt’s Future Workforce

August 6, 2025 No Comments

Our exciting partnership with Commercial International Bank brings customer experience training to 18,000 students Picture this: You’re sitting in a classroom in Cairo, and suddenly you realize the skills you’re learning today could change not just your career, but your entire country’s business landscape. That’s exactly what’s happening right now through our partnership with Commercial

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customer experience training asia

CXUAsia and The Hong Kong Management Association Forge Strategic Partnership to Advance CX in Asia

June 3, 2025 No Comments

CX University, Asia (CXUAsia), a global leader in Customer Experience (CX) education and training, is pleased to announce a strategic partnership with The Hong Kong Management Association (HKMA), a premier provider of professional development and executive education in Asia. This collaboration marks a significant milestone in advancing Customer Experience awareness and capability across Hong Kong

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Customer Experience certification South Africa

CX University Partners with Customer Experience Institute South Africa to Expand Global Reach and Empower CX Professionals Across the Continent

May 22, 2025 No Comments

CX University is proud to announce a strategic partnership with the Customer Experience Institute South Africa (CXI-SA), a collaboration that marks a significant milestone in our mission to develop customer experience (CX) professionals worldwide. Through this partnership, South African professionals now have access to CX University’s globally recognized, fully online training programs, designed to equip

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Download the Sacred Cows eBook

  • How does your organization hold up to the Sacred Cows test?
  • eBook stocked with 11 Sacred Cows
  • Case examples of each Sacred Cow

Far too often I have heard practitioners say that they are challenged to get leadership support for their CX initiatives. Have you heard the same? I have also heard that practitioners must make a case to win support. But to make a case one must have data, and in the absence of data (except for third party references) what does one do?

Making the Case for Buy-in

Be bold in your case making. Make these bold assertions and demand a response. The case is simple: if whoever you ask answers ‘NO’ to even a single question you have more work to do. If on the other hand you answer ‘YES’ to all you are ready for change.

This article is not designed to prove, but to propose; as such, it seeks to generate discussion rather than persuade. It is about asking others if they disagree with any of the SACRED COWS. Sacred Cows are policies, procedures and initiatives that are essential for successful CX initiatives. Their counterparts are “Moose”- those outdated routines of the past that everyone hangs onto because of resistance to change. Sacred Cows force companies to hunt “Moose” down and extinguish them because they no longer serve useful purposes.

Watch the recent webinar on The Eleven Sacred Cows of CX

Let’s take the Scared Cows test!

  • Sacred Cow 1: CX is everyone’s business.
  • Sacred Cow 2: CX should be at the center of the strategy table discussion.
  • Sacred Cow 3: CX should be about building habits.
  • Sacred Cow 4: CX should be about architecting safety scaffolds for innovative thinking.
  • Sacred Cow 5: CX is about employee engagement.
  • Sacred Cow 6: CX is about collaboration.
  • Sacred Cow 7: CX is about breaking silos.
  • Sacred Cow 8: CX is about brand differentiation.
  • Sacred Cow 9: CX is about business performance.
  • Sacred Cow 10: CX is about stepping into the customer’s world.
  • Sacred Cow 11: CX is about transforming the culture of organizations.

These eleven Sacred Cows are assumptions and a litmus test for the willingness and preparedness for any organization considering building a customer-centric culture. If you answered ‘NO’ to a single Sacred Cow then you have more work to do internally to change mindsets.

If you answered yes to all eleven sacred cows, you are ready to undertake a major transformation process.