Mohamed Latib

|Mohamed Latib

About Mohamed Latib

Dr. Mohamed Latib's expertise in management and executive development spans a 30-year long journey of shaping corporate leaders and team members from small organizations to Forbes companies across the globe. He's worked extensively with senior management, HR departments, engineers, and customer service representatives. Dr. Latib has led classrooms and college departments as a professor, dean, and vice president at renowned universities across the United States. He has served as a Board Member for numerous academic-based organizations. He is an advocate for higher education and continuous learning. More importantly, he understands the root of learning and shares this expertise with others. Mohamed Latib is now the founder and CEO of CX University.

My Experience Ruined by Moose

By | May 25th, 2017|Categories: Customer Centricity, Experience Design|Tags: , , , |

I just returned from a wonderful annual conference of the Customer Experience Professionals Association at the Biltmore Waldorf Astoria, a Hilton property in Phoenix. The hotel, its service, and staff were well prepared- they know how to delight the customer, sometimes with surprises. For example, I walked into the Spa and was immediately greeted by two [...]

The Eleven Sacred Cows of Customer Experience

By | April 5th, 2017|Categories: Customer Centricity, CX Strategy, Organizational Adoption of CX, Webinar|Tags: , , , , , , |

Far too often I have heard practitioners say that they are challenged to get leadership support for their CX initiatives. Have you heard the same? I have also heard that practitioners must make a case to win support. But to make a case one must have data, and in the absence of data (except for third [...]

Deploying CX Across the World: Cross-cultural challenges

By | October 12th, 2016|Categories: CX Strategy, Experience Design, Webinar|Tags: , , , , , |

It’s an incredible time to watch our world become resurfaced by the power of technology and communication, which is driven by the decisions and preferences of the customer. As a result, all organizations are affected by these forces of globalization as customers become more widely dispersed, yet joined as one 24/7 interconnected village. The challenge organizations [...]

Price Matters in Customer Experiences

By | July 5th, 2016|Categories: CX Strategy, Experience Design|Tags: , , , |

There is a chorus of voices across the business landscape with a resonant message: stage positive experiences for your customers and business performance will improve. Customer experience practitioners argue that doing so will make it easier to acquire customers, reduced churn, improve revenues and profitability, and in general, create brand loyalty. This is compelling logic, often [...]

Experience Design Principles & Human Senses

By | March 9th, 2016|Categories: CX Strategy, Experience Design|Tags: , , , , , , , |

With the increasing focus on customer experience as a competitive differentiator, many companies should adopt design principles based on human senses to create a 'gestalt' experience, one in which all the senses are engaged. The role of the human senses in this customer experience design, while present, has not received focal attention until recent research on [...]

Has your CX Strategy tapped the Blue Ocean?

By | March 8th, 2016|Categories: CX Strategy, Experience Design|Tags: , , |

Customers are central to the success of a company. Period. And what we’ve discovered over the last couple decades is that the more we focus on customers, with a distinct purpose of improving their experiences, the more it leads to positive performance outcomes- revenues, profitability, shareholder value, among the hard ones, and loyalty, word of mouth [...]