Valid Measurement Tool for CX Knowledge now available through CX University

Darker Human Experience Insight Banner

Foundational Truths in CX, EX and Human Experience Design

  Issue 5: The Grandeur of Lawrence College Theme: Foundational Truths in CX, EX, and Human Experience Design Within our journey lie valuable insights into the ways our life experiences shape who we are and how we serve others. At its core, human experiences remind us that our past is not separate from our professional

Read More »
Darker Human Experience Insight Banner

Learn to read patterns in chaos

  Issue 4: December 2025 Theme: Learn to read patterns in chaos Within our journey lie valuable insights into the ways our life experiences shape who we are and how we serve others. At its core, human experiences remind us that our past is not separate from our professional lives; instead, it informs us of the way

Read More »

CX University announces today updates to its CX Quotient (CXQ), a measurement tool to benchmark one’s knowledge about Customer Experience (CX) competencies.

Originally released in 2017, the CXQ underwent testing for statistical validity to ensure the system’s rigor in measuring test-taker’s actual knowledge of CX competencies.

The study revealed a validity quotient of +.80, suggesting a strong, positive relationship between the test and the CX behaviors measured. With a validity quotient of .80, the CXQ is very beneficial in measuring CX concepts. CX University’s goal is to affirm this impressive relationship with additional data.

Tests are available every day that purport to measure many different competencies. Self-assessments are enjoyable tools used to get feedback on how someone can improve. However, CXU has developed the CX Quotient assessment tool to benchmark your competencies and goes further than the average assessment to ensure its statistical validity.

For professionals involved in creating and supporting a Customer Experience environment in their organization, it is important that they can support their claims to CX competency or expertise with a third-party confirmation. Aside from the CXQ used as an aid to distinguish one’s knowledge in CX, professional certification, such as the Customer Experience Specialist (CXS)™certification, can be representative of the practitioner’s skillset.

The CX Quotient is designed as a simple 30-multiple choice question assessment of knowledge and skills in Customer Experience. A competency profile and feedback is provided upon completion of the test.

CXQ validity tests have been performed by CX University’s Chief Learning Officer, Sue Mettlen, Ed.D.

Media Contact:

Jeanne Kiralfy

CX University