CXU Announces New Consulting Services for CX Financial Measurement

CX University (CXU) announced today the official launch of Customer Experience (CX) Financial Consulting Services. Scott McCallister, new to CXU as VP of Consulting, will spearhead the mission to provide guidance to CX practitioners and organizations who need solid quantitative data connecting CX strategies to the financial bottom line. He will be featured in a November 15th webinar, Show me the numbers! Bridging the gap between CX measurement and real financial outcomes.

“A serious gap in the CX discipline is to draw hard-data connections that prove the ROI for CX initiatives,” shares Scott McCallister, “While metrics for CX do exist, such as the Net Promoter Score (or NPS), it’s not enough to convince company CFOs and other stakeholders that CX strategies are worthwhile investments. What we’re aiming to do is help clients develop the methods and analyses that prove the efficacy of CX practices.”

CX University is best known for their on-the-go learning philosophy with Online Courses in Customer and Patient Experience and custom-created eModules for organizations.

Mohamed Latib, CEO and founder of CXU, describes the new endeavor, “When we launched our Online Courses in 2016, we were addressing a need in the CX discipline that hadn’t been met before, which was to provide on-the-go professional development. Now CX practitioners, or aspiring professionals, can earn their Customer Experience (CXS)™ certification. Today, we are looking to respond to another call in the community, which is to secure CX strategies and practices by drawing clear, data-driven connections between these initiatives and return-on-investment.”

The new consulting services are divided into two types: CX Return on Investment Measure and the Customer-Centric Business Intelligence (BI) System.

More on the consulting services can be found on CXU’s Consulting webpage.

The upcoming November 15th webinar is free for all registrants and will highlight the problems with current measurement tools used in the CX discipline. Scott McCallister will also discuss solutions that will secure the Customer Experience discipline as an organizational mainstay. Watch the clip below for a preview of the webinar:

Media contact:

Kelsey Poe

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