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WEBINAR: Show me the numbers! Bridging the gap between CX measures and real financial outcomes
November 15, 2017 @ 12:00 pm - 1:00 pm| Free
Show me the numbers! Bridging the Gap Between CX Measures and Real Financial Outcomes
Join Scott McCallister, CXU’s new VP of Consulting, in a live and free webinar to learn more about one of the CX discipline’s most glaring gap: getting hard numbers to support your CX initiatives.
Over the last fifteen years, many corporations have embraced the goal of creating a superior Customer Experience (CX). The principle is powerfully intuitive – customers that have an emotional attachment to your brand or products will buy more and build a reputation that attracts more customers.
The promise of growth and competitive advantage is so enticing that large investments have been made despite a weak business case for an attractive return. All CX gurus state that a connection to the company bottom-line is important, but few discuss the hard details on how to do that. The current business case for CX rests on weak correlation analyses.
To convince the C-Suite to sustain investment, CX initiatives must show a cause and effect relationship on revenue growth and profitability. Without quantitative evidence, CX principals risk becoming the latest business strategy fad.
Visit our Consulting Page to sign up and watch the recorded webinar for free!
About the Presenter: Scott McCallister
Scott McCallister is CX University’s new VP of Consulting and a senior executive who excels at working with science and technology experts to build strong businesses. Scott is a hands-on leader who establishes strong financial and operating discipline to define processes, measure progress and guide profitable delivery of products and services. He was COO at Clutch, a mobile application integrating shopping, loyalty, gifting and purchasing. He was as VP of business development and intellectual property at ZS Genetics, a company revolutionizing DNA sequencing systems for medical research. Scott holds an MBA in marketing from the Wharton School at the University of Pennsylvania and a B.A. in mathematics from Dartmouth College.