CX University, a leading provider of Customer Experience (CX) education, and JourneyTrack™, the all-in-one comprehensive CX/EX journey management platform, have established a collaborative partnership to enhance the Applied Customer Journey Mapping professional development course. This strategic alliance integrates JourneyTrack’s sophisticated software into CX University’s online course, providing students with access to cutting-edge technology for advanced customer journey analysis.

The collaboration will grant learners enrolled in the Applied Customer Journey Mapping course access to JourneyTrack’s enterprise-level platform at no added cost to them. This integration allows learners to develop and analyze complex, data-driven customer journey models, fostering a deeper understanding of contemporary CX methodologies.

Key Aspects of the Collaboration

• Learning Made Better: The partnership combines theoretical frameworks with practical applications, elevating the educational experience.
• Data-Centric Decision Making: JourneyTrack’s analytics-driven insights enable students to develop strategic competencies in evidence-based Customer Experience management.
• Industry-Aligned Competencies: Learners will acquire proficiencies directly applicable to current industry demands, enhancing their professional prospects in the evolving CX landscape.

Curriculum Enhancements

The Applied Customer Journey Mapping course will now incorporate:

• Comprehensive training on JourneyTrack’s CX management platform
• Development of sophisticated, multi-dimensional journey models
• Advanced analysis of customer interaction points utilizing state-of-the-art visualization techniques
• Collaborative projects simulating complex business scenarios

JourneyTrack: Redefining Customer Journey Management  with Innovative Technology

JourneyTrack stands out as the leading  journey mapping software due to several key features and capabilities:

• Comprehensive: JourneyTrack offers an all-in-one solution for customer journey management, including persona creation, journey mapping, workshops, journey optimization, and impact measurement.
• Integrated Workshop module: JourneyTrack is the only customer journey management software with a workshopping module that democratizes the process and allows for one-click journey creation.
• Advanced visualization: JourneyTrack provides a “Map of Maps” – a journey atlas – feature, allowing users to visualize complete customer journeys and organize them in purchase funnels or other relevant visualizations.
• AI- integrations: The software incorporates AI capabilities to identify trends, predict customer behavior, and recommend actions to improve experiences.
• Opportunity scoring: JourneyTrack uses the Jobs-to-be-Done framework to help businesses make better CX decisions and prioritize improvements.
• Customizable success metrics: The platform provides a host of customer success metrics with the ability to create custom ones to align with organizations’ top KPIs. 
• Extensive integrations: The platform seamlessly connects with various tools such as Miro, Qualtrics, Medallia, Jira, and PowerBI, enhancing its functionality and data ecosystem.
• Journey Impact: Users can visualize the impact of their CX optimizations on relevant success metrics over time to establish the ROI of CX initiatives, a feature that is unique to JourneyTrack.
• Collaboration features: JourneyTrack enables real-time collaboration across departments, fostering a customer-centric approach throughout the organization.
• Customization options: The platform is highly customizable, allowing organizations to tailor journey templates, metrics, and dashboards to their specific needs.
• Segmentation tool: JourneyTrack offers features to discover biases affecting journeys and insights, promoting inclusive customer experience strategies.
• Data centralization: The platform serves as a single source of truth for customer insights and data, facilitating better decision-making across teams.

These features collectively make JourneyTrack the chosen tool in the journey mapping software market, offering a robust solution to enhance users’ Customer Experience management capabilities.

“This partnership represents a significant advancement in CX education,” stated Dr. Mohamed Latib, Founder and CEO of CX University. “The integration of JourneyTrack’s platform into our curriculum ensures our students are at the forefront of CX management and methodology.”

“At JourneyTrack, we’re thrilled to partner with CX University to empower learners with the tools and expertise needed to craft exceptional customer experiences,” shares Ania Rodriguez, founder of JourneyTrack. “By integrating our cutting-edge journey management technology into CX University’s Applied Customer Journey Mapping course, we’re not only enhancing the learning experience but also equipping professionals with the skills to drive meaningful change in their organizations.”

The now-enhanced Applied Customer Journey Mapping course is designed as a blended-learning course with live meetups. Click here to view the course calendar and next kickoff date.

About CX University: 

CX University stands out as a pioneering institution in the field of Customer Experience professional development, offering comprehensive and innovative training programs that cater to professionals at various stages of their careers. As the only Recognized Training Provider by the Customer Experience Professionals Association (CXPA) to offer fully online training, CX University provides learners with the opportunity to develop a deep understanding of Customer Experience strategies, models, and best practices aligned with the CXPA framework.

CX University’s programs are designed to enhance skills in areas such as customer journey mapping, CX design thinking, and measuring customer satisfaction, ensuring continuous learning and growth for professionals. CXU’s partnership with Moravian University allows learners to earn graduate credits, further solidifying its position as a leader in CX education.

About JourneyTrack: 

JourneyTrack is a leading customer journey management software provider offering innovative solutions to empower enterprises to understand and optimize their customer experience. With its groundbreaking 1-click journey map feature from its comprehensive workshop module, Journey Impact feature, AI integrations, business impact metrics, and much more,  JourneyTrack enables businesses to gain invaluable insights into customer needs, align departments for a unified vision of customer experience excellence, and reclaim lost revenue attributed to subpar customer experiences. For more information, visit www.journeytrack.io.