Applied Customer Journey Mapping
$2,395.00
This course merges the what and how of CX with blended online self-study courses and digital meet-ups. Every learner will have their own map constructed to share with their companies. For all CX professionals.
Description
Customer journey mapping is an essential methodology to build your organization’s customer-centricity. Journey maps serve as guides to help you anticipate your customers’ needs, deliver excellent experiences, and promote collaboration across silos.
Customer journey maps yield deep insights into which touchpoints matter the most to your customers. With all of your stakeholders focusing on the customer experience, you can move closer to delivering on your brand promise.
Visualizing the customer experience with journey maps is a capability that is becoming ever more important in modern organizations. With this course, you will develop mastery in journey mapping methodology and direct application to your own customers’ challenges.
Become a Customer Journey Mapping Specialist (CJMS)TM
- Six online courses packed with practical playbooks, seminal articles, expert videos
- Access to journey mapping software
- Six post-review virtual meet-up classes
- Guidance and coaching from CX experts
- Build and deliver your own map!
Register now for the October start date.
11-Oct Intro and CX 721 Review session Zoom Review Session 1:30-3:00 PM ET 18-Oct CX 722 Outside In On-Line, Independent Course Work25-Oct Project and CX 722 Review session Zoom Review Session 1:30-3:00 PM ET 1-Nov CX 723 Segments and Cohorts On-Line, Independent Course Work 8-Nov Project and CX 723 Review session Zoom Review Session 1:30-3:00 PM ET 15-Nov Project and CX 724 Review session Zoom Review Session 1:30-3:00 PM ET 22-Nov CX 725 Insights to Action On-Line, Independent Course Work29-Nov Work on Map On-Line, Independent Course Work 6-Dec Project and CX 725 Review session Zoom Review Session 1:30-3:00 PM ET 13-Dec CX 726 Embedding CJM into your Company On-Line, Independent Course Work 20-Dec Project and CX 726 Review session Zoom Review Session 1:30-3:00 PM ET 9-Apr Last day to access course
22 reviews for Applied Customer Journey Mapping
Only logged in customers who have purchased this product may leave a review.
Anonymous Customer –
The instructor was extremely knowledgeable, both regarding CX, but also with real-life scenarios. She has a good grasp of ‘reality’ of how CX is still being championed in organizations to understand it’s importance. It is very beneficial to be able to apply the lessons into scenarios. She gave insightful feedback to the participants and suggestions for optimal output of the journey map. I’m excited to complete my work and get Anne’s feedback and recommendations with my map.
Anonymous Customer –
I learned how to make useful journey maps in just a few weeks. This was well worth my time.
Anonymous Customer (verified owner) –
Excellent way to learn Customer Journey Mapping. I am developing a valuable skill to help my career and my organization. The instructor is great and the instructional support is available 24/7. Thanks Anne and Sue!
Anonymous Customer (verified owner) –
Learning so much about journey mapping. I am making my own map with expert help.
Anonymous Customer (verified owner) –
Comprehensive content and excellent examples. Effective way to learn customer journey mapping.
Anonymous Customer (verified owner) –
I’m learning how to make customer journey maps in a stress-free environment. The online classes are very helpful.
Anonymous Customer (verified owner) –
Learning a lot about creating customer journey maps. I feel this is a useful skill for me to have.
Anonymous Customer –
Well-designed course.
Anonymous Customer –
After taking the Applied Customer Journey Mapping Course, I feel so accomplished! I can actually create a mature journey map. I appreciated the personalized attention and reminders I received throughout the course.
Anonymous Customer –
I’m enjoying the Customer Journey Mapping course!
Anonymous Customer –
Detailed, and gives deeper understanding on customers journey with a brand.
Anonymous Customer –
Detailed, and gives deeper understanding on customers journey with a brand.
Anonymous Customer –
I feel like I learned a highly marketable skill in Customer Journey Mapping. The mix of online learning and practical applications was very useful to me.
Anonymous Customer –
I have enjoyed working with my colleagues in creating a customer journey map for our company.
Anonymous Customer –
I really enjoyed the class, the micro learning process and the ability for real work application. Our company is definitely aligned to keep things moving as we head into budget and next year goal planning.
Anonymous Customer –
The Applied Journey Mapping course has prepared me to map a number of journeys in my organization. I learned a valuable skill in this course.
Anonymous Customer –
Because it is very helpful to have an excellent CX experience. I’m learning a lot about customer journey maps.
Anonymous Customer –
The well-designed activities helped me learn how to design and build a customer journey map.
Anonymous Customer –
My colleagues at work are impressed with my customer journey mapping skills! I have learned so much in just a few weeks.
Anonymous Customer –
I’ve learned a lot so far in making customer journey maps. For the first time I’m feeling confident that I can create a journey map for my organization!
Anonymous Customer –
I appreciate the opportunity to build a customer journey map for my company while learning how to do it.
Anonymous Customer –
The Miro journey mapping product is easy to learn and the support of the faculty and other participants is invaluable.