Our exciting partnership with Commercial International Bank brings customer experience training to 18,000 students
Picture this: You’re sitting in a classroom in Cairo, and suddenly you realize the skills you’re learning today could change not just your career, but your entire country’s business landscape. That’s exactly what’s happening right now through our partnership with Commercial International Bank (CIB). We’re thrilled to share the story of how CX University joined forces with Egypt’s leading private-sector bank for their 2025 Summer Internship Program. And trust us, this isn’t your typical internship story.
Why This Partnership Means Everything to Us
At CX University, we’ve always believed that great customer experiences can transform businesses. But what happens when you take that belief and apply it to an entire nation’s workforce? That’s the question we’re answering through our collaboration with CIB.
Led by our founder, Prof. Mohamed Latib, we’re bringing our customer experience expertise directly to Egyptian students through CIB’s massive summer program. We’re talking about over 18,000 students here. That’s not just a number; that’s the future of Egypt’s business world sitting in classrooms, eager to learn.
The program, called “CIB FutureVest: The Green Leap,” focuses on sustainable finance. It’s the perfect match for what we do at CX University. Why? Because creating great customer experiences and building sustainable businesses go hand in hand. You can’t have one without the other.
The Story Behind CIB’s Success
Before we dive into our role, let’s talk about why this partnership is so exciting. CIB didn’t just stumble into running Egypt’s largest summer internship program. They built it, year by year, with genuine care for developing young talent.
It started in 2020 during COVID-19. While many companies were shutting down programs, CIB did something different. They went fully digital and trained 10,000 students online. Think about that: they turned a global crisis into an opportunity to reach more students than ever before.
The numbers tell an amazing story:
- 2021: 11,000 students learned about “Financial Inclusion”
- 2022: 12,000 students developed an “Entrepreneurial Mindset”
- 2023: 16,000 students experienced hybrid learning
- 2024: 18,000 students worked with international partners
But here’s what really impressed us: over 60% of participants are female. In a region where gender diversity in business is still developing, CIB is leading by example.
What We’re Bringing to the Table
So, what exactly is CX University bringing to this program? We’re not just adding another course to their curriculum. We’re weaving customer experience thinking throughout the entire learning experience.
Our training modules cover five key areas:
CX Strategy: We help students develop and apply strategies to position companies competitively through customer experience. It’s about understanding how CX becomes a real business advantage.
Culture and Accountability: We show students how to foster a customer-centric culture by engaging stakeholders and ensuring accountability. Because great customer experiences start with the right mindset across the entire organization.
Metrics and Analysis: Students learn to select, measure, and analyze CX metrics to track performance and ROI. We teach them how to prove that customer experience investments actually work.
Design and Innovation: We guide students through design thinking and journey mapping to diagnose and enhance customer experience. This is where theory meets practice in creating better customer journeys.
Voice of the Customer and Intelligence: Students discover how to integrate Voice of the Customer insights to drive organizational improvements and growth. Because listening to customers isn’t enough – you need to act on what you hear.
The Bigger Picture
Here’s why this partnership excites us so much. We’re not just training individual students. We’re helping to reshape how an entire generation thinks about business.
When these 18,000 students graduate and enter the workforce, they’ll carry customer experience thinking with them. Some will join banks, others will start their own companies, and many will work in completely different industries. But wherever they go, they’ll understand that putting customers first isn’t just nice to have. It’s necessary for success. Mohamed Latib, the CEO of CX University, puts it perfectly: “This partnership goes beyond traditional education. We’re actively participating in reshaping Egypt’s workforce DNA by equipping the next generation with customer experience capabilities that will drive sustainable business growth.”
Why Egypt, Why Now?
Egypt is at an interesting crossroads. The country has ambitious goals for 2030, focusing heavily on sustainability and economic growth. At the same time, there’s a young, educated population ready to drive that change.
This creates a perfect opportunity. By combining CIB’s expertise in sustainable finance with our customer experience knowledge, we’re preparing students for the future of business – not just in Egypt, but globally.
The students in this program will graduate understanding that business success comes from balancing three things: customer satisfaction, financial performance, and environmental responsibility. That’s not just good business. That’s the future of business.
What Success Looks Like
So, how do we measure success in a partnership like this? It’s not just about the number of students who complete the program (though 18,000 is impressive).
Success is when a graduate starts their first job and immediately asks, “How can we make this better for our customers?” Success is when someone starts a business and builds sustainability into their model from day one. Success is when companies across Egypt start prioritizing customer experience because their new employees insist on it.
We’re essentially planting seeds. Some will grow into customer experience professionals. Others will become sustainability champions. Many will simply be better business people who understand that customer success and business success are the same thing.
Looking Forward
This partnership with CIB represents everything we believe in at CX University. We’re not just teaching courses. We’re contributing to a country’s economic future. We’re showing that customer experience education can have an impact far beyond individual companies.
As we work with these 18,000 students, we’re reminded why we do what we do. Every person who learns to create better customer experiences becomes a catalyst for positive change. Every business that embraces customer-centricity creates ripple effects throughout its industry.
This is just the beginning. We’re excited to see what these students will accomplish and how they’ll transform Egypt’s business landscape. And we’re proud to play a small part in that transformation.
Want to learn more about how CX University is developing customer experience professionals worldwide? Explore our programs and see how we can help transform your organization’s approach to customer experience.