CX University, a global professional development organization in Customer Experience (CX) professional training and development, and McFadden Strategies, a distinguished consulting firm specializing in customer-centric marketing and employee experience, announce a strategic partnership aimed at modernizing CX standards and innovation.
This collaboration brings together CX University’s online training programs, including the globally recognized Customer Experience Specialist (CXS)™ certification, with McFadden Strategies’ industry acumen, particularly in the telecommunications sector.
“By joining forces with McFadden Strategies, we’re creating a powerhouse of CX knowledge and practical application,” said Dr. Mohamed Latib, Founder and CEO of CX University. “This partnership will enable organizations to not only learn about CX best practices but also implement them effectively, driving tangible business results.”
Suzanne McFadden, Founder of McFadden Strategies, commented, “Our combined strengths will provide clients with unparalleled resources to transform their customer and employee experiences. We’re excited to offer tailored solutions that address the unique challenges of various industries, especially telecommunications.”
Key value propositions of this partnership include:
- Access to globally recognized CX training and certification programs
- Comprehensive frameworks to align organizational strategy, culture, and innovation with customer-centric principles
- Tailored methodologies for the telecommunications industry
- ROI-centric approach to quantify the financial impact of CX initiatives
- Expertise from a consortium recognized for thought leadership in the CX field
This partnership is timely, as organizations increasingly recognize the critical role of Customer Experience in establishing sustainable competitive advantages. By integrating CX University’s pedagogical excellence with McFadden Strategies’ applied industry insights, the partnership aims to equip professionals with the requisite competencies to establish and maintain market leadership in their respective sectors.
About CX University
CX University is a global leader in online Customer Experience training, dedicated to developing experience practitioners worldwide. CXU has achieved a Net Promoter Score of +92 in 2025 and was honored with the 2022 Impact Award from CXPA for its global influence on CX practices.
About McFadden Strategies
McFadden Strategies, LLC is a women-owned enterprise offering strategic consulting services to enhance business performance through customer-centric marketing and exceptional employee experiences. Founded by Suzanne McFadden, the firm leverages over 25 years of expertise in marketing, customer experience, and communications, with particular emphasis on the telecommunications industry.