In an era when disruptors like Uber, Netflix, and Amazon are reimagining markets and eroding the boundaries between markets, incumbents know they need to change. The problem most are confronting is how to begin, where, and how much? One answer to this question is digitization. Our competitors are able to deliver greater levels of efficiency…
I just returned from a wonderful annual conference of the Customer Experience Professionals Association at the Biltmore Waldorf Astoria, a Hilton property in Phoenix. The hotel, its service, and staff were well prepared- they know how to delight the customer, sometimes with surprises. For example, I walked into the Spa and was immediately greeted by…
If we can order something on Amazon Prime and it arrives the next day, then why can’t that be the same for CX? I’ve found that it has taken years for my role and the implementation of CX to have its effect, and a quick 60-minute online lesson won’t make you a master of the…
Download the Sacred Cows eBook How does your organization hold up to the Sacred Cows test? eBook stocked with 11 Sacred Cows Case examples of each Sacred Cow Far too often I have heard practitioners say that they are challenged to get leadership support for their CX initiatives. Have you heard the same? I have…
William Arthur Ward, one of America’s most quoted writers of inspirational maxims offered this following insight that applies to much of life and in particular to the CX discipline and keeping a constant customer-centric vision. “The pessimist complains about the world. The optimist expects it to change. The realist adjusts the sails.” Much has been…
Play Previous Next It’s an incredible time to watch our world become resurfaced by the power of technology and communication, which is driven by the decisions and preferences of the customer. As a result, all organizations are affected by these forces of globalization as customers become more widely dispersed, yet joined as one 24/7 interconnected…
There is a chorus of voices across the business landscape with a resonant message: stage positive experiences for your customers and business performance will improve. Customer experience practitioners argue that doing so will make it easier to acquire customers, reduced churn, improve revenues and profitability, and in general, create brand loyalty. This is compelling logic,…
With the increasing focus on customer experience as a competitive differentiator, many companies should adopt design principles based on human senses to create a ‘gestalt’ experience, one in which all the senses are engaged. The role of the human senses in this customer experience design, while present, has not received focal attention until recent research…
Customers are central to the success of a company. Period. And what we’ve discovered over the last couple decades is that the more we focus on customers, with a distinct purpose of improving their experiences, the more it leads to positive performance outcomes- revenues, profitability, shareholder value, among the hard ones, and loyalty, word of…
