The Myth Behind “Low-Hanging Fruit”

By |2017-06-02T09:29:20-04:00September 22nd, 2016|Categories: CX Strategy, Experience Design|Tags: , , , , |

Note: This article comes from the perspective of the author’s work in the science and the art of customer experience. Its implications may be more broadly received.   At the beginning of their customer experience enhancement journeys, many organizations go after so-called low-hanging-fruit projects. These are the ones that minimize the need for change while increasing [...]