Scott McCallister

|Scott McCallister

About Scott McCallister

Scott McCallister is a senior executive who excels at strategic management. He combines creativity and objective analysis to define winning market positions, identify growth opportunities and develop integrated business strategies. Scott is a hands-on leader who establishes strong financial and operating discipline to redefine processes, measure progress and guide profitable delivery of products and services. In addition to his role with CX University, Scott has worked with entrepreneurial companies as an executive or as a consultant through the firm he founded, McCallister Consulting. His experience includes companies in a range of technology industries including mobile shopping applications, bio-nanotechnology instruments, DNA sequencing systems, information security consulting, telecommunications services, and direct-to-consumer products. Scott also has deep experience with cross-functional problem solving for global organizations. He was a VP for strategy consulting at Cap Gemini Ernst & Young, a partner heading internal strategy at Ernst & Young US and a VP of strategy consulting for Strategic Planning Associates, Inc., a leading international management consulting firm that pioneered the application of advanced valuation techniques to business strategy. He holds an MBA in marketing from the Wharton School at the University of Pennsylvania and a B.A. in mathematics from Dartmouth College.

How To Measure CX Profit Contribution

By | 2018-02-27T08:55:26+00:00 February 27th, 2018|Categories: Metrics and ROI|Tags: , , , , |

CX University Point of View by Scott McCallister and Mohamed Latib Part of the Series: Financial Measurement is Critical for the Future of CX The CX community faces a paradoxical intersection. The practice is receiving increasing attention as a strategic differentiator, and at the same time, CX practitioners are finding it difficult to convince the C-suite to [...]

Testing CX Initiatives for Financial Benefits: Measurement Models for your Business Case

By | 2017-11-21T07:01:36+00:00 November 20th, 2017|Categories: Metrics and ROI|Tags: , , , |

Widely used Customer Experience measures provide soft associations with benefits instead of hard numbers on financial investment results. Part of the Series: FINANCIAL MEASUREMENT IS CRITICAL FOR THE FUTURE OF CX By Scott McCallister and Mohamed Latib All Customer Experience gurus state that a connection of CX initiatives to the company bottom-line is important, but few [...]

Customer Experience will be a Fad without a Better Business Case

By | 2017-10-31T10:46:17+00:00 October 17th, 2017|Categories: Metrics and ROI|Tags: , , , |

CX University Point of View By Scott McCallister and Mohamed Latib Widely used Customer Experience measures provide soft associations with benefits instead of hard numbers on financial investment results. Part of the Series: Financial Measurement is Critical for the Future of CX Over the last fifteen years, many corporations have embraced the goal of creating a [...]