Scott McCallister, Author at CX University

Metrics and ROI

How To Measure CX Profit Contribution

ByScott McCallister Posted onFebruary 27, 2018September 6, 2020 Updated onSeptember 6, 2020

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CX University Point of View by Scott McCallister and Mohamed Latib…

Metrics and ROI

Testing CX Initiatives for Financial Benefits: Measurement Models for your Business Case

ByScott McCallister Posted onNovember 20, 2017September 6, 2020 Updated onSeptember 6, 2020

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Widely used Customer Experience measures provide soft associations with benefits…

Metrics and ROI

Customer Experience will be a Fad without a Better Business Case

ByScott McCallister Posted onOctober 17, 2017September 6, 2020 Updated onSeptember 6, 2020

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CX University Point of View By Scott McCallister and Mohamed…

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