Mastery Unlocked: Elevate Your Career Now

Applied Customer Journey Mapping

Advance your Career. Transform Your Organization.

5.0

Trusted by CX Experts

Original price was: $2,395.00.Current price is: $1,197.50.

SKU: ACJM012326

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January Cohort
01-23-2026

Why Take the Applied Customer Journey Mapping?

Customer journey mapping is an essential methodology to build your organization’s customer-centricity. Journey maps serve as guides to help you anticipate your customers’ needs, deliver excellent experiences, and promote collaboration across silos.

Customer journey maps yield deep insights into which touchpoints matter the most to your customers. With all of your stakeholders focusing on the customer experience, you can move closer to delivering on your brand promise.

Visualizing the Customer Experience with journey maps is becoming ever more important in modern organizations. With this course, you will develop mastery in journey mapping methodology and direct application to your own customers’ challenges.

Course Highlights:

  • Six online courses packed with practical playbooks, seminal articles, and expert videos.

  • Free access to JourneyTrack™, a comprehensive customer journey mapping platform, to help you create, manage, and iterate on your journey maps.

  • Six post-review virtual meet-up classes to ensure continuous learning and feedback.

  • Guidance and coaching from CX experts to support your journey mapping journey.

  • Build and deliver your own map, tailored to your organization’s specific needs.

Download the Course Guide

What You’ll Learn

In this course, you’ll gain practical expertise in customer journey mapping that you can apply directly to your organization’s challenges. You will:

  • Describe foundational journey mapping concepts and the full methodology from start to finish.
  • Identify customer touchpoints, personas, and segments to build data-driven journey maps.
  • Visualize both current (“as-is”) and future (“to-be”) customer experiences to identify pain points and opportunities.
  • Translate journey insights into actionable plans using frameworks for prioritization, roadmaps, and organizational alignment.
  • Use a professional journey mapping platform to create, manage, and iterate your maps.
View Full Calendar
January cohort now open!

Register now for the January start date.

 23-Jan  Intro and CX 721 Review session  Zoom Review Session  1:30-3:00 PM ET
 30-Jan  CX 721 Intro and Building Blocks  On-Line, Independent Course Work
 6-Feb  Project and CX 722 Review Session  Zoom Review Session  1:30-3:00 PM ET
 13-Feb  CX 722 Outside In  On-Line, Independent Course Work
 20-Feb  Project and CX 723 Review Session  Zoom Review Session  1:30-3:00 PM ET
 27-Feb  CX 723 Segments and Cohorts  On-Line, Independent Course Work
 6-Mar  Project and CX 724 Review Session  Zoom Review Session  1:30-3:00 PM ET
 13-Mar  CX 724 Future  On-Line, Independent Course Work
 20-Mar  CX 725 Insights to Action  On-Line, Independent Course Work
 27-Mar  Project and CX 725 Review session  Zoom Review Session  1:30-3:00 PM ET
 3-Apr  Project and CX 726 Review session  Zoom Review Session  1:30-3:00 PM ET
 24-Jul  Last Access

 

Now partnered with JourneyTrack™

JourneyTrack                CXPA™ Recognized Training Provider

Who Should Enroll?

This course is ideal for:

  • CX and UX professionals seeking to deepen their journey mapping capabilities and apply them strategically.
  • Customer experience leaders and managers responsible for improving experiences across touchpoints.
  • Product, service, or operations teams who need to understand customers’ real-world journeys to improve offerings.
  • Business strategists and consultants who advise organizations on customer-centric transformation.
  • Anyone looking to build practical mapping skills, drive alignment across teams, and influence experience-focused decision-making.

+93 Net Promoter Score

+93 Net Promoter Score

FAQs

Everything you need to know

Who do I contact if I have a problem?

For any issues regarding logging into your courses, navigating the learning management system, or completing your courses, please contact us at in**@**********ty.com

Where is my credentials’ email?

You should receive the email with your login credentials within an hour after your purchase.  If you cannot find it, please check your Spam folder and then contact us at in**@**********ty.com

My password does not work, what should I do?

Clear the cache on your computer in case your computer is trying to remember an old password. Check to make sure you correctly copied the username and password you were given.  Remember the credentials are case sensitive. If you are still not able to log in, contact the Chief Learning Office at ad***@**********ty.com.  Do not request a password reset on the CXU website.

Can I access the course on any device?

Yes, our course is fully accessible on any device with an internet connection: mobile, tablet, desktop, etc.

I have logged in, but how do I change my password?

After you log in with the credentials you received from us, click on “Home” at the top of the navigation page.  On the left side of the page, you will see “Account”.  Click on “Change password” to create a new password. Be sure to click the “save” button at the bottom of the screen.

What are the requirements for earning CXU’s CJMS™ certification?

You must complete CX University’s Applied Customer Journey Mapping course.

Certification is earned through successful course completion, including the creation and submission of a real-world customer journey. There is no separate exam and no additional certification fee.

Upon meeting all course requirements, you will be awarded the Certified Journey Mapping Specialist (CJMS™) credential by CX University.

Do you offer discounts on any of your courses?

We occasionally offer discounts throughout the year. If you are part of our mailing list, you will receive these offers via email.

Also, offer group discounts for five or more seats. 

What do I need to take your courses?

Essentially, you need access to the Internet without a firewall blocking your access and an operable computer, laptop, tablet, or smartphone.

How do I access the courses?

You will receive an email with your login credentials within an hour after your purchase. If you cannot find it, please check your Spam folder or contact the Chief Learning Officer.

How long does it take to complete the program?

Everybody’s pace varies according to their learning style, time commitment, and any other extraneous variables. The programs are available for 6 months from the date of purchase. You can learn at your own pace.

Can I access the course on any device?

Yes, our course is fully accessible on any device with an internet connection: mobile, tablet, desktop, etc.

What are the benefits of obtaining CXU’s Customer Experience Specialist
(CXS)TM certification?

The CXSTM certification from CX University validates your expertise in customer experience, enhancing your career prospects and potential earning power.

The CXS TM has become a globally recognized credential for customer experience professionals seeking to demonstrate specialized knowledge and skills in specific CX domains.

The CXSTM carries no additional cost and does not have to be renewed.

What are the requirements for earning CXU’s (CXS)TM certification?
You must complete the applicable online course program. (No charge for the exam.) You must score 80% or higher on the Customer Experience Specialist (CXS) TM exam, in which you will have 2 hours to complete a 50-question, online multiple-choice exam.
What kind of support is available during the course?

Support is available at any time by contacting our Chief Learning Officer.

Do you offer discounts on any of your courses?

We occasionally offer discounts throughout the year. If you are part of our mailing list, you will receive these offers via email.

Also, offer group discounts for five or more seats. Contact our Director of Sales Experience.

Applied Customer Journey Mapping

5.0

Trusted by CX Experts

$1,197.50

Enroll Me

Reviews

What Our Students Say
About Their Experience

When I quit my job in June, I had one clear belief in mind: that no matter how hard we try to improve our customer experience, we are at failure if we don’t wear the customers’ shoes and walk their journey with our brand… customer experience is just a buzzword if we keep the customers and employees out of the picture and ignore their voices… That’s why joining the CX University program Applied Customer Journey Mapping was the first thing I did when I left my job… The program is not only theoretical, packed with heavy, trusted resources, but also very practical… I also had to put up a real map to solve a real problem in a real company and finally present my work… Yes, I am now a Certified Customer Journey Mapping Specialist, and this is only the beginning of more achievements insha’Allah.
Rishka Isaacs, Patient Experience Lead, Al-Futtaim Health

When I quit my job in June, I had one clear belief in mind: that no matter how hard we try to improve our customer experience, we are at failure if we don’t wear the customers’ shoes and walk their journey with our brand… customer experience is just a buzzword if we keep the customers and employees out of the picture and ignore their voices…

That’s why joining the CX University program Applied Customer Journey Mapping was the first thing I did when I left my job… The program is not only theoretical, packed with heavy, trusted resources, but also very practical…

I also had to put up a real map to solve a real problem in a real company and finally present my work… Yes, I am now a Certified Customer Journey Mapping Specialist, and this is only the beginning of more achievements insha’Allah.

Amina MEGHAZI BAKHOUCH

CJMSTM, Algeria

Learning is a never ending journey… even if you are customer experience expert… our field evolves by the hour, with new insights and knowledge emerging every day… After I applied and presenting my project to two outstanding CX Experts Valerie Peck and Sue Mettlen, I have officially become a Customer Journey Mapping Specialist… I enrolled in this incentive training based on Customer Experience Professionals Association (CXPA)’s confirmation that the provider implement CXPA standards and considered a CX University recognized training provider… I would like to express my appreciation to JourneyTrack, one of the best leading tools in the customer experience world for designing journey maps… visually engaging map presentations, exceptional flexibility, and impressive attention to detail… the AI capabilities clearly reflect a high level of training and precision… What made this training stand out was its intensity and consistency… for nearly three months, we engaged almost every Friday in live sessions… a real deep dive into the nuts and bolts of CJM… For anyone looking to master this critical discipline, I strongly recommend enrolling in this training… even if you’re already an expert, you’ll find new insights, new techniques, and a fresh perspective that will add real value to your professional toolkit.
Rishka Isaacs, Patient Experience Lead, Al-Futtaim Health

Learning is a never ending journey… even if you are customer experience expert… our field evolves by the hour, with new insights and knowledge emerging every day…

After I applied and presenting my project to two outstanding CX Experts Valerie Peck and Sue Mettlen, I have officially become a Customer Journey Mapping Specialist…

I enrolled in this incentive training based on Customer Experience Professionals Association (CXPA)’s confirmation that the provider implement CXPA standards and considered a CX University recognized training provider…

I would like to express my appreciation to JourneyTrack, one of the best leading tools in the customer experience world for designing journey maps… visually engaging map presentations, exceptional flexibility, and impressive attention to detail… the AI capabilities clearly reflect a high level of training and precision…

What made this training stand out was its intensity and consistency… for nearly three months, we engaged almost every Friday in live sessions… a real deep dive into the nuts and bolts of CJM…

For anyone looking to master this critical discipline, I strongly recommend enrolling in this training… even if you’re already an expert, you’ll find new insights, new techniques, and a fresh perspective that will add real value to your professional toolkit. 

Mohammad Mazen

REEF Holding Company, Saudi Arabia

I just wanted to take a moment to sincerely thank the team for your time, guidance, and dedication throughout the CX course (ACJM)… I truly learned a lot and found the content both valuable and practical… Your insights and feedback made a real difference, and I feel much more confident in applying the concepts moving forward… Thanks again for everything!
Rishka Isaacs, Patient Experience Lead, Al-Futtaim Health

I just wanted to take a moment to sincerely thank the team for your time, guidance, and dedication throughout the CX course (ACJM)… I truly learned a lot and found the content both valuable and practical…

Your insights and feedback made a real difference, and I feel much more confident in applying the concepts moving forward…

Thanks again for everything!

Charnè Steyn

Business Process Analyst, Telviva

I enrolled in Applied Customer Journey Mapping back in July, and this is one of the best decisions I have ever taken in my entire life… I came from someone who doesn’t actually know what a customer journey map is into mapping my own and knowing exactly what I am doing… I have the experience of a lifetime with Sue and Valarie… Val had a meeting with me on thanksgiving, and Sue answered me while she was sick… There is Amina before joining CX University and the Amina after and I like the latter a lot…
Rishka Isaacs, Patient Experience Lead, Al-Futtaim Health

I enrolled in Applied Customer Journey Mapping back in July, and this is one of the best decisions I have ever taken in my entire life…

I came from someone who doesn’t actually know what a customer journey map is into mapping my own and knowing exactly what I am doing…

I have the experience of a lifetime with Sue and Valarie… Val had a meeting with me on thanksgiving, and Sue answered me while she was sick…

There is Amina before joining CX University and the Amina after and I like the latter a lot…

Amina Meghazi Bakhouch

Algeria

I'm happy to share that I've obtained the Culturally Competent Patient Experience Professional certification through CX University, in partnership with Concordant Healthcare Solutions, Inc.! I highly recommend this program to any healthcare organization or professional working in the member, patient, or employee-experience space in healthcare who wants to make an impact that is equitable!
Wendy Lotter

I'm happy to share that I've obtained the Culturally Competent Patient Experience Professional certification through CX University, in partnership with Concordant Healthcare Solutions, Inc.! I highly recommend this program to any healthcare organization or professional working in the member, patient, or employee-experience space in healthcare who wants to make an impact that is equitable!

Wendy Lotter

I hope that this email finds you well. On behalf of the lifecare Team in Kenya, I would like to thank you and the CX University fraternity for granting us the opportunity to study with you. We really enjoyed the interactive sessions that we had with you and we are loving the PX journey even more. This has made our work at LifeCare Hospitals even better as the knowledge acquired is very helpful. Since we started the course late and the workload that we have here, we are unable to complete the course today as suggested. We therefore request for an extension of one month to allow us complete the pending modules and the final assessment. We promise that we will be able to finish the PXS Certification Course by that time.
Catherine Mwakera

I hope that this email finds you well. On behalf of the lifecare Team in Kenya, I would like to thank you and the CX University fraternity for granting us the opportunity to study with you. We really enjoyed the interactive sessions that we had with you and we are loving the PX journey even more. This has made our work at LifeCare Hospitals even better as the knowledge acquired is very helpful.

Since we started the course late and the workload that we have here, we are unable to complete the course today as suggested. We therefore request for an extension of one month to allow us complete the pending modules and the final assessment. We promise that we will be able to finish the PXS Certification Course by that time.

Catherine Mwakera

Deputy Manager Service Excellence, Lifecare Hospitals, Kenya

“I cannot say enough good comments about how the Patient Experience Certification Specialist has helped me grow as an individual who interacts with others daily. There are so many nuances that I tend to overlook that the training topics cover and allowed me to develop or more empathetic view with others. The training is immersive, the videos are outstanding, and the overall experience was stellar! It is a course I will recommend to others – well worth the time and cost. Invaluable life skills that will remain with me forever.”
Dr. Tina Callaway

“I cannot say enough good comments about how the Patient Experience Certification Specialist has helped me grow as an individual who interacts with others daily.  There are so many nuances that I tend to overlook that the training topics cover and allowed me to develop or more empathetic view with others.  The training is immersive, the videos are outstanding, and the overall experience was stellar!  It is a course I will recommend to others – well worth the time and cost.  Invaluable life skills that will remain with me forever.”

Dr. Tina Callaway

The PXS program deepened my understanding of the need to place our patients at the center of all we do. As a patient advocate, I have the privilege to ensure the voice of the customer is heard and counted. The program content is easy to read and understand. Because it was self-guided, it was not too time-consuming or an interference with my job and family needs. The breakout sessions were great for learning from other PXS students and for a more in-depth review of the course materials. While I may not be able to change my organization, I can improve my care delivery to not only my patients but my coworkers too.
La Saundra Eagles, BSHA, PXS, Customer Service Senior Analyst, EVERNORTH CARE GROUP (PX 700 90 Days…)

The PXS program deepened my understanding of the need to place our patients at the center of all we do. As a patient advocate, I have the privilege to ensure the voice of the customer is heard and counted. The program content is easy to read and understand. Because it was self-guided, it was not too time-consuming or an interference with my job and family needs. The breakout sessions were great for learning from other PXS students and for a more in-depth review of the course materials. While I may not be able to change my organization, I can improve my care delivery to not only my patients but my coworkers too.

La Saundra Eagles,

BSHA, PXS, Customer Service Senior Analyst,
EVERNORTH CARE GROUP (PX 700 90 Days…)

Testimonials from our Partners at Bupa Arabia

I am sharing an unsolicited, unexpected, and deeply meaningful LinkedIn post. Nothing was requested, nothing prompted. These reflections emerged organically from the learning experience itself.

This is the kind of sentiment that makes our work at CXU profoundly gratifying. When leaders express how our programs have shaped their thinking, elevated their practice, or inspired new possibilities, it reaffirms why we do what we do.

We are genuinely thrilled to see our work contributing to a transformational leadership culture—one where people are committed to growth, disciplined in their craft, and determined to make a meaningful difference. We are enablers, catalyst for impact, a partner in capability building, and a community that fuels excellence.

And when our colleagues take the time to share their appreciation publicly, it speaks volumes about the value and purpose behind our work.

Employee Experience - Customer Experience Professional Development
Employee Experience - Customer Experience and AI Leadership

Applied Customer Journey Mapping

5.0

Trusted by CX Experts

$1,197.50

Enroll Me

Developing
Experience makers

Founded in 2015 by Dr. Mohamed Latib, CX University is a powerhouse in Customer Experience training. Here's what sets us apart:

✅️ Transformative Education: Comprehensive and engaging online courses with options for certification and graduate college credits.

✅️ Industry Impact: Awarded by CXPA in 2022 for making a significant mark on the CX profession.

✅️ Global Reach: Building a vibrant community of CX professionals worldwide - 50K+ learners in over 120+ countries trained.

✅️ Industry Leader: Recognized as a top CX certification program by TechTarget, CX Lead, rethink CX, and LaunchNotes.

# 100

56% of CEOs identified CX
as #1 strategic focus

Source: Gartner, 2024

1 %

of customers are willing to pay
more for great customer experience

Source: The CXi Report, 2021

1 %

80% of businesses now
primarily competing on CX

Source: Gartner, 2025

Earn your Certification as a

Customer Experience Specialist (CXS)™

Level up your CX career today.

  • Earned for successful completion of the CX Specialist Program online courses independently.
  • Showcases that you passed the online Certification Exam.
  • Elevates your professional standing and the standards of excellence by bringing fullness to the CX discipline.
  • (CXS)™ available in Spanish, French, Arabic, German

Developing Experience Makers

CX University is the only Recognized Training Provider through the CXPA that offers fully online training in Customer Experience.

CXPA™ Recognized Training Provider

Advancing the CX Discipline

CXU is partnered with Moravian University to give learners access to six MBA or MHA credits.

Trusted By

Cisco
Intel
Crowe corporate customer experience
Cisco
Intel
Crowe corporate customer experience
Sallie Mae customer experience
Konica Minolta
FPL
Sallie Mae customer experience

Why Earn the CXS ™ Certification?

This course is ideal for:

  • 📈 Staying ahead in a booming industry – Companies are prioritizing CX expertise, and certified professionals are in high demand.
  • 🏆 Gaining a competitive edge – A recognized certification strengthens your résumé and credibility.
  • 💡 Increasing your impact – Drive business growth by implementing CX strategies that lead to measurable success.
  • 📊 Boosting your earning potential – CX leaders with certifications often command higher salaries and leadership roles.
  • Invest in Your Future – Enroll Today!
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Customer Experience Specialist - CX Certification Programs
CXPA™ Recognized Training Provider
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Your Success in CX
is Our Passion

Our mission is more than education—it’s about empowering your future. We exist because the world needs CX leaders who can influence business performance.

When you join us, you’re not just gaining knowledge—you’re gaining a mentor, a guide, and a lifelong support system to help you rise.

  • Build deep CX expertise
  • Master real-world application
  • Accelerate your career
  • Drive business success

Applied Customer Journey Mapping

5.0

Trusted by CX Experts

$1,197.50

Enroll Me

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