CX University and HBC today announced the formation of CXUAsia, a joint venture aimed at delivering world-class customer experience (CX) training and certification across the Asia-Pacific region.

CXUAsia will leverage the combined expertise of its founding partners to offer comprehensive CX education programs tailored for all organizational levels, from frontline employees to C-suite executives. The joint venture’s mission is to cultivate CX leadership and mastery, enabling businesses to thrive in an increasingly customer-centric marketplace.

“As companies in Asia-Pacific recognize the importance of customer experience, there’s a growing demand for high-quality CX training,” said  Dr. Sidney Yuen, CEO of CXUAsia. “Our joint venture fills this crucial gap by providing locally relevant, globally benchmarked CX education.”

Key highlights of the partnership include:

• Expanded Reach: The partnership will make CX University’s comprehensive online training programs accessible to a wider audience in the Asia-Pacific market.
• Customized Curriculum: HBC Asia Pacific will work closely with CX University to develop region-specific content, ensuring relevance to local business practices and cultural nuances.
• Industry Recognition: Graduates of the program will be able to earn the universally recognized Customer Experience Specialist (CXS)™ certificate, enhancing their credibility in the field.

The joint venture combines CX University’s proven curriculum and HBC’s deep understanding of Asian markets all to create an extensive regional reach. This partnership ensures that CXUAsia’s programs are both globally competitive and locally resonant.

As businesses in the Asia-Pacific region increasingly prioritize customer-centric strategies, the demand for skilled CX professionals has surged. CXUAsia addresses the need for flexible learning options for the busy professional by providing fully online courses to balance training with work commitments. The course training focuses on real-world applications of CX principles to make the content more accessible and increase use case applicability.

“Our goal is not just to educate, but to drive tangible business results,” explained Dr. Mohamed Latib, Chairman of the Board of CXUAsia. “Participants will gain practical skills to implement CX strategies that boost customer loyalty, employee engagement, and ultimately, business performance.”

About CX University:

CX University is a global leader in online Customer Experience education, and was given the 2022 Impact Award for its global influence on CX practices. Since 2015, CX University has been dedicated to developing experience makers and growing the discipline of Customer Experience worldwide. CXU has earned a +90 Net Promoter Score in 2023 and shares their technique to improve CX, as well as NPS, with a growing international community. CXU received the 2022 Impact Award from CXPA for its global influence on the practice of CX.

About HBC Asia Pacific:

Founded in 2003 by Dr. Sidney Yuen, HBC is a professional services firm that delivers advisory and customer-focused solutions to its clients. By leveraging deep industry expertise, innovative approaches, and a commitment to excellence, HBC aims to empower organizations to achieve their strategic imperatives.