Testing CX Initiatives for Financial Benefits: Measurement Models for your Business Case

By | 2017-11-21T07:01:36+00:00 November 20th, 2017|Categories: Metrics and ROI|Tags: , , , |

Widely used Customer Experience measures provide soft associations with benefits instead of hard numbers on financial investment results. Part of the Series: FINANCIAL MEASUREMENT IS CRITICAL FOR THE FUTURE OF CX By Scott McCallister and Mohamed Latib All Customer Experience gurus state that a connection of CX initiatives to the company bottom-line is important, but few [...]