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Why ROI Goals are Essential to your VOC Program

By | 2017-06-02T09:29:24+00:00 August 31st, 2016|Categories: VOC and Customer Insights|Tags: , , , |

Author's Note: This is the second of a series of six posts about Why You Shouldn't Be Surprised Your VOC Program is Failing.   Every Voice of the Customer (VOC) program needs goals that are clear and measurable. The program itself must be held accountable to generate insights that drive ROI. Otherwise, there is no point in investing in [...]