Pirch

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What a Sensational Customer Experience Looks, Feels, Smells, and Tastes Like

By | 2018-11-18T04:29:18+00:00 October 5th, 2016|Categories: Customer Centricity, CX Strategy, Experience Design|Tags: , , , , |

A conference attendee asked me last week what my most recent and best customer service experience was. I mean a game changer that was truly different and memorable. It was actually easier than normal to answer as my wife and I just shopped a retailer we had not been too previously in Oak Brook, Illinois called [...]

How Frustration through Design became Market Leadership

By | 2017-06-02T09:29:24+00:00 September 13th, 2016|Categories: Customer Centricity, Experience Design|Tags: , , , , , |

In this special article, I interview Jeffery Sears, CEO of PIRCH, to get his insight on customer experience. I went to visit the new Atlanta PIRCH store in Buckhead, near Lenox Square just a few weeks ago and I was blown away by the experience. With 20 years of customer experience under my belt, it takes [...]

Experience Design Principles & Human Senses

By | 2017-06-02T09:29:25+00:00 March 9th, 2016|Categories: CX Strategy, Experience Design|Tags: , , , , , , , |

With the increasing focus on customer experience as a competitive differentiator, many companies should adopt design principles based on human senses to create a 'gestalt' experience, one in which all the senses are engaged. The role of the human senses in this customer experience design, while present, has not received focal attention until recent research on [...]