five senses

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Experience Design Principles & Human Senses

By | 2017-06-02T09:29:25+00:00 March 9th, 2016|Categories: CX Strategy, Experience Design|Tags: , , , , , , , |

With the increasing focus on customer experience as a competitive differentiator, many companies should adopt design principles based on human senses to create a 'gestalt' experience, one in which all the senses are engaged. The role of the human senses in this customer experience design, while present, has not received focal attention until recent research on [...]