Testing CX Initiatives for Financial Benefits: Measurement Models for your Business Case

By | 2017-11-21T07:01:36+00:00 November 20th, 2017|Categories: Metrics and ROI|Tags: , , , |

Widely used Customer Experience measures provide soft associations with benefits instead of hard numbers on financial investment results. Part of the Series: FINANCIAL MEASUREMENT IS CRITICAL FOR THE FUTURE OF CX By Scott McCallister and Mohamed Latib All Customer Experience gurus state that a connection of CX initiatives to the company bottom-line is important, but few [...]

CXU Announces New Consulting Services for CX Financial Measurement

By | 2017-10-30T15:25:26+00:00 October 30th, 2017|Categories: Press Release|Tags: , , , , |

CX University (CXU) announced today the official launch of Customer Experience (CX) Financial Consulting Services. Scott McCallister, new to CXU as VP of Consulting, will spearhead the mission to provide guidance to CX practitioners and organizations who need solid quantitative data connecting CX strategies to the financial bottom line. He will be featured in a [...]