CX consulting

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How To Measure CX Profit Contribution

By | 2018-02-27T08:55:26+00:00 February 27th, 2018|Categories: Metrics and ROI|Tags: , , , , |

CX University Point of View by Scott McCallister and Mohamed Latib Part of the Series: Financial Measurement is Critical for the Future of CX The CX community faces a paradoxical intersection. The practice is receiving increasing attention as a strategic differentiator, and at the same time, CX practitioners are finding it difficult to convince the C-suite to [...]