Annette Franz, CCXP – Founder and CEO of CX Journey Inc.

Annette Franz CX University faculty leader

Annette Franz is CEO of CX Journey Inc, a boutique customer experience consulting firm that specializes in laying the groundwork required to establish a CX strategy that will drive your culture transformation efforts. Her beliefs are that (1) customer understanding along the customer experience journey is key to developing a strategy that allows both customers and businesses to achieve their desired outcomes, and (2) the employee experience – and your culture – cannot be an afterthought; as a matter of fact, they should be your #1 priority.
Previously, Annette developed and led global teams of customer experience consulting professionals, guiding them to sell, consult on, design, implement, and operationalize enterprise-wide customer experience solutions that drove business and organizational improvements.
She is also the author of the popular blog CX JourneyTM, where she shares her 25 years of experience and passion for teaching companies about customer experience and helping them understand the importance of the employee experience to a great customer experience.
She has been recognized as one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and by several other organizations as a top influencer in Customer Experience. She is an active CXPA member, as a CX Expert, CX Mentor, and a SoCal Local Networking Team Lead; she also serves as an executive officer on the Board of Directors.
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Read Annette’s articles from the CXU blog