Welcome to CX University

CXU is more than just ‘Customer’ Experience

See more from our founder and CEO, Mohamed Latib, PhD

Mohamed Latib CX University
Our mission is to inspire and instill confidence through education and practice.
  • Build your knowledge in the CX discipline
  • Learn skills to perform your work better
  • Advance your career through education
  • Influence business performance
  • Increase talent
  • Improve business performance
  • Provide deep insights
  • Achieve innovative change

Who We Are

We inspire and instill confidence through knowledge and practice of the Customer and Patient Experience disciplines.

What We Do

We look into the future, not in the rearview mirror.

We create, not fix.

We build habits, not just change behaviors.

We execute, not keep planning.

We deliver results, not wishful thinking.

And yes, we do compare apples and oranges because we are creative and look at what’s not obvious.

CX University Partners

CX University is globally-minded with customers learning and engaging around the world. CXU Partners span the world as well, building a community of CX professionals. Read more about our global connections on our Partnership Page.

Some of Our Corporate Clients

Meet Our Team

Online Customer Relations Management

Mohamed Latib, Founder and CEO

Mohamed is our “Dreamer.” He grew up on his own in a foreign country since he was thirteen. He has tracked lions in the Kalahari; hiked the Amazon; served as a professor for over 35 years, is familiar with eight languages, has traveled the globe, practices yoga daily, and is still growing because his disabled son reminds him that the development journey is a lifelong one.

CXU has been woven from all these threads- join us as we navigate the richness of our world together.

Online Customer Relations Management

Janet Biedron, VP of Patient Experience Practice

Janet Biedron our “Mega Phone” for Patient Experience Practice. She has developed the online courses in patient centric culture and creates strategies for how to obtain excellence in patient centered care. Janet is a Registered Nurse and a seasoned successful senior healthcare executive with over 40 years of experience in the industry.

She is currently on several advisory boards and has served as a consultant to specialty hospitals (LTACH). She is a published author and holds a BSN from the College of New Jersey and an MSN and MBA from DeSales University.

CX University about team

Jeanne Kiralfy, Director of Sales Experience

Jeanne Kiralfy is known as our “Customers’ Best Friend.” Dedicating her career to building relationships with customers through sales, she values both the needs of the business and the goals and desires of the customer. She holds a Bachelor’s Degree in Business Management and has made a career of selling with a wide range of companies. She started her career selling Apple IIe’s and the original Macintoshes. She then sold for Lotus Development and most recently advertising sales. She has perfected her craft through gathering best practices from her journey in sales.

She loves to work hard and play hard. When not with her many dog friends she can be found playing golf, at the beach, or kayaking. She resides in the Lehigh Valley and along with her husband has raised two children in their PA home.

Online Customer Relations Management

Joe Doherty, Chief Test Developer

Joe is our “Master of Logic.” He is the one who grounds our team in the vast field of knowledge and learning. Before CXU, he was a middle school educator for 25 years with experience as a teacher, curriculum writer, and content developer. During his tenure, he was a training specialist for hands-on, inquiry-based programs. Currently, Joe has stepped out of the classroom and is lending his expertise in the realm of online learning.

When he is not making an impact in education, he is on the greens playing a few rounds. He seems to think that he has more experience hitting the ball than is necessary, but you’ll have to test his golf knowledge to know the truth.

Online Customer Relations Management

Kelsey Poe, Chief Marketing Officer

Kelsey is our “Lover of Aesthetics.” Kelsey thought she could only love education, but as it turns out, she loves anything that reminds her of the beauty and wisdom in the world. She has a Master’s degree in Educational Counseling and worked with at-risk high school students as a teacher and counselor. She’s also a published author, widows advocate, and novice French speaker.

Kelsey plays a key role in imprinting the value and attraction of CXU in the minds of our audience, which is often done with French allure as she works from Paris next to the Eiffel Tower.